From helping file tax returns to… newsletters? Yep, you read that right. Intuit, the US-based financial software company, with services that help Americans file their taxes, is flexing its creative muscles and wants a break from the boring number crunching.
The company is in talks to buy email marketing firm Mailchimp at a purchase price of over $10b. While it may seem left-field for Intuit, both companies do share some things in common — Intuit, apart from its tax preparation software, also offers QuickBooks: an accounting software for business clients. Mailchimp’s digital marketing services are similar in that they hold an enterprise clientele as well, presenting opportunities for cross-selling. Don't get too excited, though, Mailchimp is still in talks with other tech firms and also private equity firms, so the talks could fall through.