- Professional Fighters League (PFL) and SRJ Sports Investments have entered into an investment agreement aimed at propelling PFL's global expansion efforts and solidifying its position in the MMA industry. PFL, aiming to be a leader in MMA worldwide, will receive a minority equity ownership stake from SRJ. This partnership includes the establishment of PFL MENA, a regional league set to launch in 2024, as well as the expansion of PFL's presence in Saudi Arabia and the broader MENA region.The Financial Times reported that the value of the deal up to $ 100 million dollars.
- Donn Davis, the Founder and Chairman of PFL, expressed that SRJ's investment aligns with PFL's mission to be a global co-leader in MMA, highlighting the organization's remarkable global growth. Notably, PFL holds the distinction of being the second-largest MMA company worldwide and the fastest-growing in various critical aspects. PFL's distinctive sport-season format, where fighters compete across regular seasons, playoffs, and championships, mirrors the structure of traditional sports leagues.
Why it matters
PFL's strategic partnership with SRJ Sports Investments holds significance for its ambitious global expansion plans. The investment fuels the growth of PFL's fanbase, enhances its roster of top fighters, and extends its technological innovation through the SmartCage platform. PFL's unique sports-season format, combined with SRJ's support, positions the organization to shape the future landscape of MMA.