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Netflix (NFLX, $272.38) shares jumped as much as 16% on Wednesday after the streaming giant's third-quarter earnings beat Wall Street's revenue and profit forecasts. The stock surge added about $17 billion to Netflix's market capitalization, lifting it to $124 billion. The streamer also reported the addition of 2.41 million net global subscribers, more than doubling the ads the company had projected a quarter ago.
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The online-video service posted a 5.9% increase in revenue to $7.9 billion, but higher operating costs meant its net income shrunk by 3.5% to $1.4 billion. Analysts polled by Refinitiv had expected $7.8 billion and $959 million respectively.
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For Q4, Netflix expects to gain 4.5 million new streaming customers, compared with 8.3 million in the year-earlier quarter. Netflix Basic With Ads is slated to launch in the U.S. on Nov. 3 and is priced at $6.99 per month — three dollars less than the regular Basic plan.
Why it matters
Netflix’s subscriber bounce benefited from the release of several popular shows in the period, including "Monster: The Jeffrey Dahmer Story" and the fourth season of "Stranger Things." The return to growth signals Netflix could be holding its own against Disney Plus, Apple TV, HBO Max, and other rivals. However, questions remain about how successful Netflix's launch of an ad-supported content tier will be, and whether the company will manage to crack down on password sharing as planned.