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Saudi Entertainment Ventures (SEVEN) has unveiled plans to invest $13.3B into developing 21 integrated entertainment destinations. The projects are expected to have over 150 innovative attractions and will be developed in partnership with prominent international brands across 14 cities in the Kingdom. The company, a wholly-owned subsidiary of the Public Investment Fund (PIF), said that construction works of SEVEN’s first entertainment destination in the Al Hamra district of Riyadh have already begun.
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SEVEN has also secured partnerships with leading global entertainment companies, including Clip ‘n Climb, Warner Bros. Discovery, Mattel for its Hot Wheels brand, and Hasbro for its Transformers and Play-Doh brands, to develop world-first entertainment attractions.
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The Al Hamra entertainment destination will feature many of SEVEN’s signature entertainment experiences including an indoor hubless wheel, Wave House indoor surfing, a 10-lane bowling alley, indoor skydiving, an indoor karting racetrack, and cinemas, restaurants, cafes, international retail stores, and gyms.
Why it matters
Since the announcement of Vision 2030 and developments on its multi-billion-dollar worth of gigaprojects, rapid growth has also been witnessed within the Saudi entertainment sector. Led by its Crown Prince HRH Mohammed Bin Salman, the kingdom has been initiating efforts to consolidate the position of the Saudi entertainment sector in order to diversify sources of income, create jobs, contribute to raising the quality of life for citizens and residents, and improve the ranking of Saudi cities among the best cities globally.
