- From TikTok to serious business, Charli and Dixie D’Amelio and their family are venturing beyond their secured social media territory with an investment in US career marketplace Incredible Health.
- The family joined others in the start-up’s recent series B funding round which raised $80m and values it at $1.65b. The D’Amelio family has collectively amassed a huge fortune through advertising endorsements, YouTube revenue, sponsored posts, and merchandise with Charli being hailed as the highest-paid TikTok personality of 2021. Other business pursuits include the Coastal Craze nail polish line, a licensing agreement for ring lights with Just Mobile Direct, and co-creator agreements with Hollister's Social Tourist clothing and Simmons Bedding Company.
- Incredible Health says it is trusted by more than 500 hospitals and healthcare organizations like HCA, Kaiser Permanente, Baylor Scott & White, Cedars-Sinai, and many more. Businesses may hire permanent, specialized nurses in as little as 20 days.
Why it matters
In addition to previous investors Andreessen Horowitz and Obvious Ventures, Base10 Partners led the financing round. Kaiser Permanente, a client of Incredible Health, also participated. Chano Fernandez, the CEO of Workday, NBA Champion Andre Iguodala, Rethink Impact, and Stardust Equity are a few of the new investors who joined the round along with the D’Amelio family.