- Emirates Integrated Telecommunications Company (EITC), also known as du, is utilizing the potential of the metaverse to expand the capabilities of its network and increase its operational effectiveness, cut costs, and enhance quality by building digital versions of its data centers and infrastructure.
- The program was developed in partnership with Netcracker, Accenture, HPE, Arimac, Tata Consulting Services, Tech Mahindra, and ATOS to solve service interruptions and technical difficulties as customers demand higher service levels and better offerings.
- This program will also help with the introduction of new services that make use of cutting-edge technology, enable a top-notch user experience, increase dependability, and strengthen strong platforms and systems. To provide these improved functions and experiences, du plans to migrate its client base to a contemporary and reliable platform.
Why it matters
The move represents a significant turning point in the organization's journey as it aligns with the transformation agenda of the UAE government. Du is in a good position to take on this venture after increasing its network infrastructure investments by more than double in 2021.
