- Meta plans to launch its own Twitter rival called Threads on July 6. Threads will be a text-based platform where users can publish posts, receive replies, likes, and shares. It will be integrated with Instagram, allowing users to easily transfer their username and followers. Threads aims to bring communities together for discussions on various topics.
- Meta's new release challenges Twitter as users seek alternatives to Musk-owned platform. Musk's relaxed content moderation and disruptive tweaks prompted protests and user migration. Temporary limits on post views were introduced to combat data scraping and system manipulation. Twitter's CEO, Linda Yaccarino, received criticism for not addressing the matter publicly.
Why it matters
Meta is known for cloning rivals, like Snap's disappearing vertical video clips, and now they're introducing Reels, a short-video format similar to TikTok. Elon Musk challenged Meta's CEO, Mark Zuckerberg, to a fight on Twitter, to which Zuckerberg responded positively, indicating his willingness to face Musk in the ring.