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Almarai, the Middle East's leading dairy and food company, has chosen SIG, a prominent Swiss packaging systems group, as a strategic partner for a five-year expansion aimed at bolstering its market leadership and sustainable innovation efforts. This collaboration builds on a successful 20-year partnership, during which Almarai and SIG have pioneered numerous product innovations and advanced packaging solutions across the region. Together, the companies have set high standards in quality, adaptability, and environmental responsibility, enhancing Almarai's product range and market presence.
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Over the next five years, SIG will support Almarai's goals with flexible manufacturing solutions that align with Almarai’s sustainability vision. Their shared commitment to environmental responsibility has driven them to explore new packaging technologies that will further extend Almarai’s operational and geographic impact. The alliance's two-decade journey will also be celebrated through a campaign, “Pioneering Together for 20 Years,” spotlighting the impact of their collaboration and SIG’s contributions to Almarai’s evolving product portfolio.
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This partnership highlights the power of strategic collaboration in scaling sustainable innovations in the MENA region.