Diriyah Co. is set to launch eight new luxury hotels as part of its $62.2 billion giga-project, which aims to transform Diriyah into a premier cultural and lifestyle destination. The hotels include renowned brands such as Baccarat, Corinthia, and Armani, with groundbreaking scheduled for November. This initiative is expected to significantly enhance the hospitality landscape in Saudi Arabia, aligning with the Kingdom's Vision 2030 goals to diversify its economy and boost tourism. The CEO of Diriyah Co., Jerry Inzerillo, anticipates that these developments will attract millions of visitors to the UNESCO World Heritage site by 2027.

The expansion of Diriyah's hospitality offerings is part of a broader trend in Saudi Arabia, where the government is investing heavily in tourism and entertainment sectors. Recent initiatives, such as the Hospitality Investment Enablers program, aim to inject SAR 42 billion into the hospitality sector, creating approximately 120,000 jobs by 2030. This aligns with the Kingdom's strategy to reduce its reliance on oil revenues and promote economic diversification. The influx of foreign investments, as evidenced by recent deals with European firms, further underscores the growing interest in Saudi Arabia's tourism potential.