• Ferrari's CEO, Benedetto Vigna, announced that 40% of new clients are now under the age of 40, a significant increase from 30% just 18 months ago. This demographic shift indicates a growing appeal of the luxury brand among younger consumers, which could reshape marketing strategies and product offerings. The company maintains its exclusivity by controlling production, ensuring that demand continues to outpace supply, which enhances the brand's allure among younger buyers who value exclusivity.

• Looking ahead, Ferrari is set to unveil its first fully electric vehicle on October 9, aligning with the preferences of younger consumers who are increasingly interested in sustainable luxury. Vigna emphasized that while some traditional customers may resist electric models, there is a notable demand from younger buyers for electric options. This strategic pivot towards electric vehicles could position Ferrari favorably in a market that is rapidly shifting towards sustainability.