A Popping Partnership

A Popping Partnership

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  • AMC Entertainment (AMC) has partnered with Walmart to launch a line of at-home popcorn products, which will diversify the company's revenue streams beyond movie theaters. The AMC Theatres Perfectly Popcorn line will include three microwaveable popcorn options and three ready-to-eat options, all available in Classic Butter, Lightly Salted, and Extra Butter flavors. The Extra Butter flavor will come with "buttery topping packets" to replicate the ultimate movie theater experience of adding extra butter flavor to popcorn.

  • Walmart will begin selling certain options of the AMC line starting March 11 through its featured endcap program, with wider sales to follow in April at over 2,600 Walmart stores and its website. The ready-to-eat options will cost $3.98, while the microwaveable options will be priced at $4.98.

Why it matters

AMC Theatres, the world's largest movie chain, plans to diversify into the retail popcorn business to create a new revenue stream and change consumer habits, as cinemas recover from thr COVID-19 crisis. AMC CEO Adam Aron announced the initiative in November 2021 and partnered with Walmart for the extension of the AMC experience into customers' homes.


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