A virtual shopping trip

A virtual shopping trip

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Can we get your snap? Maybe it's time to redownload the yellow app as it launches better and improved experiences beyond just a streak snap.

Snapchat (SNAP) is targeting consumers this Ramadan in a metaverse-esque unique shopping experience. It's launched an augmented reality (AR) virtual mall featuring some of the MENA region's most popular retail brands, including L’Oréal, IKEA, Namshi, and Samsung.

This multi-brand shopping experience is accessible from a Snapchat World Lens, an outward-facing camera, allowing shoppers to browse the virtual stores and then complete purchases on the brands’ sites.

Why it matters

In a peak MENA retail period like Ramadan, combining social media familiarity with shopping is the perfect marketing. opportunity.


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