As Adidas (ADDYY) entered the metaverse, it quickly exited within 20 minutes due to a technical glitch. In case you don't know — Adidas is a German company that designs and manufactures shoes, clothing, and accessories, and is the second-largest sportswear manufacturer in the world, after Nike (NKE).

Owing to the non-fungible token (NFT) hype, Adidas sold 30,000 of its "Into the Metaverse" collection of NFTs. The company made over $22m as these NFTs were minted, but this victory was short-lived as Adidas paused the NFT minting process due to a tech issue.

This came with a cost… pausing the minting process caused transactions to fail, while incurring the buyers’ transaction charges (known as ‘gas’). But, Adidas has been courteous and promised to refund the buyers — this apology comes with a special physical merchandise too. This end is not too gassy, after all.