- Adobe has unveiled its Firefly Video Model, venturing into generative AI for video to compete with tools like OpenAI's Sora. Firefly, integrated into Adobe's Premiere Pro, allows users to extend video footage and create videos from still images or text prompts. The Generative Extend tool, now in beta for Premiere Pro, enables minor clip adjustments, such as lengthening footage by two seconds or correcting mid-shot details like eye-line shifts.
- Adobe also introduced Text-to-Video and Image-to-Video tools, now available in limited public beta on the Firefly web app. These tools function similarly to other platforms like Runway and Sora, allowing users to generate video content based on text descriptions. Adobe's foray into generative AI video tools positions it as a key player in the growing race to dominate this space, offering enhanced creative control to users.
Why it matters
Firefly’s integration with Adobe’s suite gives it an edge, as the tools ensure commercial safety and transparency by offering Content Credentials to disclose AI usage and ownership rights. This, coupled with Firefly’s public availability, sets Adobe apart from competitors like OpenAI, Meta, and Google in the generative AI video landscape.
