Analytics firm, Amplitude, is onto the tracks with a direct listing at the finish line. The US-based company offers its customers digital optimization products, which use data-driven insights to fine-tune product design. Its software uses big data techniques to analyze customer trends and track user interactions so clients can receive real-time insights on what works best for their customers and what doesn’t.
Because of the company’s data-heavy service offering being priceless for firms in the present digital age, Amplitude’s valuation has grown four times over since May 2020 and has reached $4b as of June 2021. With clientele such as PayPal (PYPL) and Peloton (PTON), it’s no surprise that the firm has also seen a 57% increase in H1 2021 revenues and a 50% increase in 2020 revenues – priming it well for a listing.