The San Francisco-based startup App Annie is exploring several different options to accelerate its growth while remaining profitable. The company specializes in app stores analytics, providing Apple and Google with precious data such as average daily and monthly users, which can then be utilized for insights and marketing recommendations. App Annie is now focusing its efforts on AI, which will be used to expand its offering.

While a final decision is yet to be made, the two main options on the table for App Annie are to merge or to go public. The 10-year old-company generated close to $120m in revenue last year, with $20m in earnings before EBIT, making it appetible to many investors.