- Elon Musk suggested that X (formerly Twitter) might no longer be a free site and could transition to a subscription-based service. This potential shift, according to Musk, is a response to the persistent issue of bots on the platform. He explained that charging a small monthly fee for using the X system could be an effective way to combat the prevalence of bots. Bots, he noted, are cost-efficient, often costing just a fraction of a penny to operate. By imposing a nominal fee, even just a few dollars, the cost of deploying bots would increase substantially.
- Additionally, each bot creator would require a new payment method for each bot they intend to create, further discouraging their proliferation. However, Musk did not specify the exact subscription cost, referring to it simply as a "small amount of money." During the conversation, Musk shared updated user metrics for X, stating that the platform now boasts 550 million monthly users who generate between 100 to 200 million posts daily. It remains unclear whether these figures include automated accounts, such as legitimate news feeds or spamming bots.
Why it matters
Musk did not provide a detailed timeline for implementing the subscription model for X or elaborate on how it would work. However, since Musk assumed control of the platform in the previous year, X has been actively promoting its paid subscription product, X Premium (formerly known as Twitter Blue). This subscription service, priced at $8 per month or $84 per year, offers various features, including post editing, reduced advertising, improved search and ranking, longer post length, and more.