Doll-ars in Demand

Doll-ars in Demand

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  • Mattel's stock has surged over the past month, outperforming the S&P 500, as investors anticipate the impact of the highly anticipated 'Barbie' movie release in U.S. theaters. Despite a decline in sales during the first quarter of this year, the Barbie movie's debut has raised expectations for the company's upcoming second-quarter earnings report and full-year forecasts.
  • The 'Barbie' movie debut has created excitement among investors, the film's release comes after the successful rebranding of Barbie in 2019, which boosted the doll's sales and reaffirmed its importance as a revenue driver for the company.

Why it matters

With the movie's potential positive impact on sales, investors are eagerly awaiting Mattel's second-quarter earnings report to gauge the film's effect on the company's financial performance and to gain insights into the overall outlook for 2023 sales and earnings.


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