• Zain Saudi has reported a significant increase in its financial performance for 2024, achieving a net profit of SAR 596 million, surpassing analyst expectations of SAR 432 million. This growth is attributed to the expansion of its 5G services, which have become a crucial revenue driver. The company's total revenue reached SAR 10.4 billion, marking a 5% increase from the previous year, bolstered by improved performance in its enterprise sector and fintech services. The company also announced a cash dividend of SAR 449.4 million, reflecting its strong financial position.

• The competitive landscape in the Saudi telecommunications sector is intensifying, with Zain's recent acquisition of a new frequency license for SAR 624 million to enhance its 5G offerings. This move aligns with broader industry trends, as competitors like stc are also expanding their 5G networks significantly. The Saudi market is witnessing a surge in demand for high-speed data services, driven by the increasing adoption of digital technologies and IoT applications. Zain's strategic investments in 5G infrastructure position it well to capitalize on this growth, although it faces challenges from aggressive competition.