• Twitter’s new owner, Elon Musk, has entered the game while introducing changes to the platform, including the subscription service Twitter Blue. Apple’s App Store details that users can now purchase Twitter Blue to receive a blue checkmark for $7.99 per month. The updates will only be available in limited countries: the US, Canada, Australia, the UK, and New Zealand.
• Apart from verification, other benefits will include “half the ads” seen by unpaid accounts and more relevant ads. Paying users can also post longer videos compared to the current cap of 42 minutes for 1080p video. Blue subscribers’ will also be given greater visibility in replies, mentions, and search to boost their online presence. The paid subscription will support Twitter financially as it will owe around $1B a year in interest payments on $13B in debt.