Watch out Oatly, Nestlé is coming for you! The Swiss food giant (NESN) is having none of Oatly’s rising popularity, so it decided to come out with its own plant-based milk brand, “Wunda.” The dairy alternative line is made from yellow peas and will feature three different versions: original, unsweetened, and chocolate. Wunda, which was created in just six months, is a carbon-neutral product (hipsters, rejoice).
Sweden’s Oatly is about to make a huge stock market debut in the US with an estimated $10b valuation, backed by big celeb names such as Jay-Z and Oprah Winfrey. Nestlé’s own sales of plant-based alternatives saw double-digit growth last year, so it was about time it released its own brand. Better late than never, right?