-
Netflix is breaking its tradition of secrecy by releasing its first “What We Watched” report, sharing viewership statistics for nearly all shows and movies. This move is a response to longstanding concerns about transparency and trust within the creator community. Netflix, with nearly 250 million global subscribers, believes it can now openly share viewership data without compromising its competitive edge.
-
Co-CEO Ted Sarandos acknowledges the importance of transparency, noting that this data is crucial for running the business. Netflix's commitment to sharing information aligns with industry demands, as seen in the recent strikes by Hollywood actors and writers advocating for fair compensation based on content consumption. The streaming giant's release of advertising tiers further emphasizes the need for transparency in response to audience preferences.
Why it matters
Among the disclosed data, the first six months saw “The Night Agent” as the most-viewed show, accumulating 812 million viewing hours, while “The Mother,” featuring Jennifer Lopez, topped the movie category. This unveiling covers over 18,000 titles, providing insights into viewing patterns and content preferences. Netflix plans to update these reports every six months, fostering a more transparent and collaborative environment for creators, producers, and the press.
