- Cristiano Ronaldo is buying a stake in online watch trading platform Chrono24 GmbH, giving the football star financial exposure to the pre-owned market for luxury timepieces. The value of the investment has not been disclosed yet.
- Chrono24 announced the partnership on Instagram, featuring a photo of Cristiano Ronaldo alongside Tim Stracke, the co-chief executive and founder of the digital marketplace.
Why it matters
The announcement highlighted Ronaldo's strong passion for watches and his business acumen, emphasizing that the partnership would take both to new heights. Chrono24 showcases an extensive collection of over 530,000 watches sourced from 3,000-plus dealers and 30,000 private sellers across 120 countries.