Emaar Properties has announced a significant expansion of Dubai Mall, investing Dh1.5 billion ($408 million) to attract more visitors and enhance the venue's offerings. The plan includes 240 new luxury shops and food and beverage outlets, with contractors already mobilizing on-site, though no completion date has been provided. Dubai Mall, which saw a 19% increase in visitors last year to 105 million, remains a prime destination for tourists and shoppers. Mohamed Alabbar, founder of Emaar, stated that this development is a "great addition to one of the most visited sites in the world." He emphasized that the expansion reflects Dubai's ambitious vision to lead in global innovation and culture, reinforcing the city's position as a top global destination.

Dubai continues to invest heavily in its tourism industry, having hosted 5.18 million international overnight visitors in the first quarter of 2024, up from 4.67 million in the same period last year. Dubai's tourism industry recorded its best annual performance last year, with international tourist arrivals increasing by 19.4% to 17.15 million, surpassing the previous record of 16.73 million in 2019. Additionally, retail spending across the UAE rose 14% annually, driven by significant growth in fashion, general retail, leisure, and entertainment. Dubai Mall, inaugurated in 2008 and spread over 1.2 million square meters, is one of the world's largest shopping malls, housing over 1,200 shops and numerous entertainment attractions.