Facebook parent Meta Platforms has reportedly discussed integrating its generative AI model into Apple's recently announced AI system for iPhones, according to the Wall Street Journal. This move aligns with Apple's plans to incorporate technology from other AI companies on its devices. There are also reports of potential collaborations with Alphabet's Google, a long-time search partner.

In addition to Meta, AI startup Anthropic has been in talks with Apple to bring its generative AI to Apple Intelligence. These discussions come as Apple explores partnerships with various AI companies, including in regions like China, where Microsoft's OpenAI chatbot ChatGPT is banned. Although the discussions are not finalized and could still fall through, potential deals with Apple would allow AI companies to expand the distribution of their products. The financial impact remains uncertain, but talks have included the possibility of AI companies selling premium subscriptions through Apple Intelligence. AI search startup Perplexity is also in discussions with Apple about integrating its generative AI technology.