Tesla's sales in Europe plummeted by 49% in April compared to the previous year, marking a continued decline for the fourth consecutive month. This downturn occurs despite a general rise in battery-electric vehicle sales across the region, which increased by 27.8%. The company's market share in Europe has nearly halved, dropping from 1.3% to 0.7%, indicating a significant loss of consumer interest amid growing competition, particularly from Chinese automakers.

Overall car sales in Europe remained relatively stable, with a slight decrease of 0.3%. However, the electric vehicle segment, including battery-electric and hybrid models, saw substantial growth, accounting for 59.2% of passenger car registrations. This trend highlights a shift in consumer preferences towards more affordable and diverse electric vehicle options, further challenging Tesla's position in the market.