Turning Up the Heat

Turning Up the Heat

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  • Adobe's new AI tool, Firefly, made its debut on Tuesday with the introduction of a "Generate Variations" feature that enables users to quickly edit images with a few simple commands. The demonstration video showed how the AI-powered tool could take a multilayered artwork, such as a lighthouse, and transform it into a variety of different versions with ease.
  • Adobe's new Firefly product uses generative AI to create a paintbrush based on elements already in an image, allowing users to automatically edit the photo or image they are working on. The launch of Firefly marks a significant milestone for both Adobe and AI technology in general, as the company recently invested $20 billion to incorporate features from other products into Figma. Firefly is currently in a private beta.

Why it matters

Adobe has announced that Firefly will prioritize providing creators with the chance to capitalize on their talent and safeguard their creations. Investing in AI has been rapidly expanding since OpenAI's ChatGPT was released. OpenAI and Stable Diffusion are both AI firms that offer generative AI image products. Nevertheless, new AI tools have raised ethical issues. For ChatGPT and other similar products, these ethical issues relate to the models' tendency to generate plausible-sounding but inaccurate information.


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