- Elon Musk revealed that Linda Yaccarino, the former head of advertising at NBCUniversal, has been appointed as the new CEO of Twitter. According to Mr. Musk, Ms. Yaccarino will primarily handle business operations, allowing him to dedicate more of his time to product design and new technology.
- The declaration arrives approximately half a year following a Twitter poll in which the majority of users expressed their desire for him to step down from the position. The incoming chief executive is expected to assume the role in approximately six weeks, according to Mr. Musk. Additionally, he mentioned his plans to transition into the roles of executive chairman and chief technology officer, focusing on product development, software, and systems operations.
Why it matters
Last month, Elon Musk announced the merger of Twitter with X Corp. After acquiring Twitter for $44 billion, he made significant changes, including laying off half of the staff and dismissing the former CEO and other senior leaders. Critics have raised concerns about his ownership of the platform, citing controversial account reinstatements and paid subscriptions for verification status. Mr. Musk also revealed plans to introduce voice and video calls on Twitter, potentially challenging platforms like WhatsApp and Instagram.
