Elon Musk’s social media platform X, formerly known as Twitter, unveiled two new subscription plans, including a Premium+ tier targeted at users who are willing to pay for an ad-free experience. The move comes as its billionaire owner seeks to diversify revenue sources.
The Premium+ plan, priced at about $16 per month, includes all the platform's tools and features, without the ads. Premium+ users will also get the biggest boost for their replies compared with other Premium tiers or unverified users.
Why it matters
Mr Musk has previously said that introducing a fee for using the platform would deter people from creating fraudulent or automated accounts for disseminating misinformation, propaganda and scams. The changes are part of efforts aimed at boosting user experience and diversifying the company’s revenue sources after the platform's advertising income dropped last year, according to Mr Musk.