Aleph, B, C, D…

Aleph, B, C, D…

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A little birdy told us of some interesting news… Word on the street is that social networking company Twitter Inc (TWTR.N) has acquired a minority stake in digital advertising firm Aleph Group Inc (founded as "IMS Internet Media Services"), which helps large digital platforms (like Twitter) connect with advertisers and customers. 

Twitter already interacted with Aleph's to operate in markets where the bird doesn't have a local presence, helping them monetize their user base. Twitter's investment seems to be its path forward in the growing global ad marketplace. The investment also claims to support Aleph's mission to expand its educational tech platform through a new generation of digital professionals around the world.

Why it matters

Twitter has been criticized for its lack of innovation towards making itself relevant to younger consumers (with that comes advertisers). Perhaps targeting relevant ads to them is the key to their hearts.

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