What is money worth in front of love? For just $4.99 a week, Match (MTCH) dating experts will go through a user’s answers to four questions and try to find a partner more perceptively than its algorithm does.

While algorithms can solve many issues, they cannot always decipher context clues between people’s preferences in a dating app. This is where Match’s 50-member team, trained as dating coaches by the company, comes into play. It humanizes the process and fills the gaps, which algorithms cannot.