Have you ever heard the phrase “Facebook is dead”? Maybe just in your friend groups, but it certainly was up and booming for my parents and their friends! For the first time in 18 years, however, that phrase might just hit a little too close to home.

With the rise of Facebook’s parent company Meta (FB), new changes to attract and incentivize investors came with daily active user numbers on the main app. Well, the plan might have back-fired as numbers kept falling in the last quarter of 2021 from 1.93-1.929 billion. Guess even my parent’s friends have gotten bored.

The loss of 1 million users visible to investors created a shock scare and a share-price rout ensued. Losses hit right after Facebook heavily spent resources on its virtual and augmented reality hardware ventures in its mission for the Metaverse.