• Zapp, a British rapid-delivery startup, is set to launch operations in Dubai, marking its entry into a competitive Middle Eastern market. The company aims to capitalize on the growing demand for quick delivery services, particularly for premium goods. Despite not disclosing specific operational details, Zapp's strategy appears to focus on higher-value items, which could differentiate it from existing players in the region. The launch is anticipated to occur within the year, indicating Zapp's commitment to expanding its footprint in the Gulf region.

• The rapid-delivery sector in Dubai is becoming increasingly crowded, with numerous startups and established companies vying for market share. Zapp's entry could intensify competition, prompting existing players to innovate and enhance their service offerings. The company's focus on pricier goods may attract a different customer segment, potentially reshaping consumer expectations in the market. As the demand for fast delivery continues to rise, Zapp's success will depend on its ability to effectively navigate this competitive landscape and establish a loyal customer base.