Disney announced a significant move into the gaming industry, revealing a $1.5 billion investment in Epic Games, its largest venture in gaming to date. According to CEO Bob Iger, the collaboration aims to pioneer new games and an expansive entertainment universe where users can interact with content from Disney, Pixar, Marvel, Star Wars, Avatar, and more, blending gaming with other forms of entertainment. The specifics of Epic's valuation post-Disney's investment were not disclosed.

However, Iger emphasized the strategic importance of this move, aligning with demographic trends and the preferences of Gen Alpha, Gen Z, and millennials, who increasingly engage with media through gaming platforms. This partnership builds on past successes, including licensing agreements for popular characters in Fortnite and joint ventures like the Fortnite Festival with Harmonix. Epic Games' CEO, Tim Sweeney, expressed enthusiasm for the collaboration, highlighting the potential to create an interconnected ecosystem merging the Disney and Fortnite communities.