Dubai Duty Free reported exceptional sales of AED638.8 million (US$175 million) for July 2025, surpassing the previous record of AED602.8 million (US$165 million) set in July 2023. Year-to-date sales reached AED4.734 billion (US$1.30 billion), marking a 5.86% increase compared to the same period last year. This growth is particularly impressive given that passenger traffic at Dubai International Airport is expected to grow by only 2.3% during the same timeframe, indicating that the increase in sales is driven by higher spending per passenger rather than increased foot traffic.

The top-performing product categories included Perfumes, Liquor, Gold, Tobacco, and Confectionery, with notable increases in sales for luxury items. Perfume sales rose by 10.3%, while Gold saw a significant 15.5% increase. The newly launched pre-loved luxury boutique, REKLAIM, also contributed to sales, generating AED1.6 million (US$445K) in July alone. This performance reflects a strong demand for luxury goods despite challenges in the global luxury market, positioning Dubai Duty Free favorably against competitors.