• PUMA anticipates a resurgence in demand for sneakers and athletic gear in the latter half of the year, fueled by prominent sporting events like the European soccer championships and the Summer Olympics in Paris. Despite maintaining a more subdued outlook for 2024, the German company remains optimistic about gaining momentum through the introduction of new products and the execution of its revival strategy, as stated in a recent announcement. While Puma's shares experienced a 3.9% increase in early trading, the stock has seen a decline of approximately 30% over the past year.

• Facing challenges such as weak consumer sentiment and ongoing economic uncertainties, Puma's CEO Arne Freundt is focused on revitalizing the brand's offerings in soccer, basketball, and running sportswear to stimulate growth, with plans to unveil the company's vision at a forthcoming capital markets event. The company's forecast for 2024 suggests earnings ranging between 620 million euros and 700 million euros, reflecting a pragmatic approach in a competitive landscape marked by the rise of niche brands and shifting consumer preferences towards specialized athletic gear.